CONTEST

All branded (not bulk) teas available in retail stores are eligible to participate for the supreme tea award (London International Tea Awards). The products to be evaluated must be in the appropriate condition for tasting and their distinctive information must be written out correctly and clearly on the label, i.e. they must be products ready to be sold to the consumer public. The contest’s organisational committee may request physical and chemical tests in cooperation with recognised laboratories, in order to verify that the products technically sound.

EVALUATION

The “blind” method is used for tasting the products, without packaging and without any type of distinctive feature visible. Each product is given a code number to ensure their reliable traceability. The samples are evaluated by the Jury Panel. Each judge carries out an organoleptic analysis of the products he tastes, and records a numerical rating on the evaluation sheet, which represents the general sense of enjoyment (which weighs the most in the final rating) as well as other criteria, such as appearance, odour, texture, flavour and mouth-feel.

The products are evaluated based on their distinct and individual properties and do not compete with each other.

TEA AWARDS:

• PLATINUM Tea Award, with ratings between 95,5 and 100
• GOLD Tea Award, products with ratings between 85,5 and 95
• SILVER Tea Award, products with ratings between 75,5 and 85
• BRONZE Tea Award, products with ratings between 65 until 75

WHY TO PARTICIPATE?

The Award is a reliable sign of superior quality, which can be used both in the domestic and in export markets. Their approval enhances your negotiating power in transactions with distributors, suppliers and retailers. Being able to advertise a certified superior flavour has a proven positive effect on sales. By winning the award for your products, you are maximising your marketing actions across the globe.

COST OF PARTICIPATION

• The participation fee is 230£ (pounds)/participation for companies outside the UK.
• The participation fee is 230£ (pounds)/participation + 20% VAT = 276£ for UK companies.

HOW TO PARTICIPATE

You can send your application online by clicking here.